Superplastic Lil’Helper Meltdowns

A gruesome pastel spin on the classic, beloved Superplastic Lil’Helpers, this collection reimagines fan-favorite characters in a twisted, candy-coated nightmare.

I was involved in this project from start to finish, playing several key roles in bringing the Meltdowns to life. From initial creative direction, I helped guide the illustration and 3D sculpt teams through artistic direction and color development to capture their eerie-yet-playful personality. As Product Developer, I partnered closely with our overseas manufacturer to ensure exceptional quality and attention to detail. I also designed the packaging, tying the entire experience together with the perfect balance of chaos and cuteness.